Last updated: 7 July 2026
This Privacy Policy explains how ELECTRAPRO APPLIANCES LTD (“we”, “us”, “our”) handles personal data collected through electraproappliances.co.uk. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who operates this website
This website is operated by ELECTRAPRO APPLIANCES LTD, a private limited company registered in England and Wales (company number 17304030). Our registered office is 2 St. Laurence Road, Birmingham, B31 2AX, United Kingdom. For any privacy queries, contact [email protected].
What data we may collect
We only collect data you choose to provide, which may include:
- Contact form data — your name, email address and any phone number you provide.
- Wholesale and product enquiry information you submit voluntarily.
- Organisation or buyer details, such as company name and buyer type.
- Appliance category and specification details you submit voluntarily.
- Delivery location or destination information you choose to include.
- Intended use and quantity information relevant to your enquiry.
- The content of any email correspondence you send us.
- Limited technical and analytics data, only where analytics cookies are enabled with your consent (see our Cookie Policy).
Lawful basis for processing
We process personal data on the following lawful bases:
- Consent — where you submit an enquiry or agree to optional cookies.
- Legitimate interests — to respond to enquiries, operate the website and communicate with prospective trade buyers, balanced against your rights.
- Legal obligation — where we must retain certain information to comply with the law.
How we use your data
- To respond to your appliance supply enquiry and related correspondence.
- To understand and discuss your product-category requirements.
- To communicate with you by email, or by telephone if you have provided a number.
- To maintain records of enquiries and improve how we respond.
We do not sell your personal data, and we do not use it for automated decision-making or profiling.
Data retention
We keep enquiry data only for as long as necessary to respond to your enquiry and for a reasonable period afterwards to manage any resulting correspondence or supply discussion, unless a longer period is required by law. When data is no longer needed, it is securely deleted.
Sharing your data
We do not share your personal data with third parties for marketing. We may share data with service providers who help us operate the website or communications (for example, email or form-handling providers), and only where necessary. We may also disclose data where required by law.
Cookies and analytics
This website uses essential cookies to function. Optional analytics cookies are only used with your consent. Please see our Cookie Policy for full details and how to manage your preferences.
Your rights under UK GDPR
You have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your data in certain circumstances.
- Object to or restrict processing in certain circumstances.
- Request data portability where applicable.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Data security
We take reasonable technical and organisational measures to protect personal data. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.
Contact
For any questions about this Privacy Policy or your personal data, contact [email protected].